to provide potential investors with a quick overview of your business plan.

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You will usually use your pitch deck during face-to-face or online meetings with potential investors, customers, partners, and co-founders.

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1. Tell a story & engage people emotionally, everyone loves to hear stories, even investors. So tell an exciting story about your startup.

2. Limit each slide to expressing one idea,  you want to keep your entire audience on the same page

3. Prepare to make a great first impression, first impressions are powerful. Believe it. The first 2‑3 minutes are the most important

4. Show the people behind your idea, focus on a significant, relevant accomplishment for each person in a team that identifies that person as a winner.

5. Keep a consistent look in presentation, use the same font, size, color and capitalization format across all slides of your investment pitch deck.

6. Know your metrics better than anyone, traction speaks louder than words.